It’s a cute gimmick that shares in Dr Martens trade under the stock market ticker “Docs” (Miles Costello writes). This, along with DMs and Airwear, is the term affectionately used to describe the boot and shoemaker’s central product. The stock symbol has been in regular use since late last month amid strong interest among investors in the retailer’s eye-catching multibillion-pound flotation.
The cuteness ends pretty swiftly after that, though, with the listing attracting attention for being a means for Dr Martens’ previous owner, Permira, the private equity group, to make an exit and for the punchy level at which the shares were eventually priced.
Dr Martens traces its history to the turn of the 20th century and a family business based in Northamptonshire. The
